The largest market for the D.I.Wire v1 was education, so in order for sales and support to address that diverse group more effectively, I completed in-depth research that included interviews, field studies, competitive product analysis, and focus groups.
The goal was to characterize the needs of users across the academic spectrum and determine the appropriate types of materials that would lead to successful adoption of the D.I.Wire as a part of a tool set for learning digital fabrication.